In 2015, CAP conseil, a sustainable development consultancy, put the idea for a fully ethical and traceable diamond jewellery project to the Antwerp World Diamond Centre (AWDC). Two years later, the first MY FAIR DIAMOND collection has become a reality. Its diamonds meet stringent ethical, transparency and external verification standards. They also promote the development and safeguarding of local traditional expertise.

For its first collection, My Fair Diamond collaborated with Studio|Nedda. Geometric forms combine with round stones to showcase the union between elegant diamonds and daring ethics.