Viva Sara and STUDIO|Nedda joined forces to design ‘the’ filter coffee/tea 2.0 concept. The ambition was to match the impact of ‘filter coffee’ at the World Expo in 1958. Central to this new product is the experience, by combining ritual acts with a respect for and making of the perfect filtered coffee or tea. The goal was to find a solution to present coffee and tea in a low-tech and slow style. It was important that different types of coffee could be chosen, as is already the case with tea. Keywords for the design are: Experience & ritual / Choice / Belgian style / Filtering / Time The result is a product with an international flair and an emphasis on quality and Belgian-style coffee. The graphics and packaging were designed by junior designer Elise Vandeplancke. www.kawatee.be
This is a new product designed as part of the 5X5 project of Designregio Kortrijk, which consists of 5 companies of the region collaborating with a senior and junior designer.